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TL;DR Career Highlights

  1. Currently supervising the Global Paid Media Team for Nissan at Omnicom (TBWA/Nissan United)

  2. Managed a team of paid social analysts at Publicis Worldwide. After auditing each account and performing brand lift studies for the first few campaigns, I implemented content optimization strategies that lowered campaign CPM’s by an average of 87% for Duracell, 81% for Aflac, and 42% for PUR.

  3. Managed a budget of $1.5 million+ monthly across paid social platforms for B&H Photo. Delivered over 1 billion impressions. Directly responsible for $115 million in CTC revenue and $560 in VTC revenue.

  4. Managed a team of 5 to produce a video animation campaign that the CMO called, “The best commercial B&H has ever made.

  5. Co-Founded a travel portal company for die-hard sports fans. The technology is now being used by Skyscanner’s Football Flight Finder.

  6. Helped orchestrate the creation of 3 major brand campaigns for Intel totaling $155MM in media spend, including a Super Bowl campaign.

  7. Won the Mcgarrybowen internship competition by developing a fully integrated 360° social responsibility campaign for Verizon with a team of 8 interns. Verizon used the strategy for their Thanksgiving campaign.

  8. Created Macros for Costco that saves the company over $60k annually. Received personal recognition from the CFO.

People Who Like Me

Zhi-fang Li

Visual Designer at B&H Photo

“Zev is highly creative and personable. It has been my pleasure working with him during the last year and a half. He is the senior digital strategist of our digital marketing team and tackles every project with excitement and gusto. He gives particular attention to details, no matter how seemingly small; and this produces high quality campaigns, videos and ads.
Zev is full of innovated ideas and loves hearing suggestions from his teammates. During brainstorming sessions, he is open to hearing new ideas and possibilities, and develops the best course of action from them. Zev dreams big, and believes highly produced work can be made from any budget, no matter how small. Any company/organization would be lucky to have Zev join their team!” 

Amir Hemmat

Senior Campaign Manager at Zenith

“Zev has many positive attributes, I’d like to highlight several of them. It goes without saying Zev is methodical, creative and strategic in his work but he also possesses an EQ I seldom see in people. He approaches every meeting, project and email with diligence and critical thought. I was always able to rely on Zev. He also possesses a unique set of strategic and creative skills that were manifested through the many successful Facebook and Programmatic campaigns we ran together. It was an immense joy to work with Zev and I hope we work together in the same capacity in the future..” 

Mike Cox

Group Planning Director at Mcgarrybowen

“Self-motivated, smart, interested, and fresh. These are the things Zev Friend brings to the table.” 

Jasmine Hong

Marketing Designer at Interbrand

“Zev is a very focused and action-driven team player. He is an articulate communicator and presenter, and our McGarryBowen internship project wouldn’t have been successful without his key strategic insights and enthusiasm!”

Courtney Leblanc

Account Director at McCann (Microsoft)

“Zev was fantastic for the Intel account. He always came to work with a smile on his face and a drive to do great work everyday. Zev was constantly asking if he could do more and be more involved, even creating and completing his own self-managed project for the team. He was a terrific asset to the team and would be an invaluable asset to any company.” 

Isaac Durant

Manager, Business Ops at Amazon

“Zev has many qualities that made him successful during his time in my area. He is a fast learner, has strong interpersonal skills, and a positive attitude. Zev worked well independently and in group settings. He was willing to work hard at whatever he was assigned and enjoys being challenged. ” 

Platform Knowledge

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