B&H Pro Photo Video Spot

ABOUT THE PROJECT

With a very tight budget we produced a spot that ended up being very well received by our target demographic. Camera lovers/nerds. And in turn, upper management.

Our Strategy: Prospecting Goal- appeal to a highly targeted, non-B&H, ‘camera nerd’ demographic  (website visits exclusion) and speak to them in an extremely unique, direct, and relatable way.

Result: Achieved a $3.50 CPA and 4x ROAS, from 4 million impressions across Facebook, YouTube and programmatic video.