B&H Mik Mak on Instagram

ABOUT THE CAMPAIGN

B&H needed to be more brand and content specific for each demographic we were targeting. After getting approval from upper level management, this was one of our first basic initiatives with this strategy in mind.

Our Strategy: Use colorful. attention grabbing videos to sell fun and affordable products to a young Instagram demographic.

Results: Achieved a $7 CPA and 40x ROAS (FB pixel). Successfully engaged and increased LTV for a valuable new demographic.