Intel ‘Anthem’ Super Bowl



Our Strategy: Boil down the essence of Intel into one thing; Intel is in everything and impacts you more than you can ever imagine. 

This 360º campaign included building a website and app to explore the individual stories behind each person under a logo in this spot.  We painted a diverse picture of what was important to Intel as a brand. It was a great way of making a chip that is usually hidden away under layers of hardware, seem more a part of people’s lives than ever before.

Fun Fact: The idea to combine Beethoven’s fifth with the Intel ‘bong’ was thought of in the shower by my creative director.

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