Intel Jim Parsons

ABOUT THE CAMPAIGN

Our Strategy: “Our sixth-generation Intel Core processor is our best ever, and we wanted to market it in a way that supported this fact,” said Steven Fund, chief marketing officer at Intel. “The advertising utilizes compelling claims around meaningful points of difference versus prior generations, clearly highlighting the consumer benefit through improvements in increased battery life, 4k video editing and instant wake up.”

Result: Jim Parson’s, once again, was the perfect representation of Intel’s brand image in a spectacular display of creative work generated by some of the best in the business at Mcgarrybowen.

Fun Fact: Steve Fund (CMO) consistently disagreed with Trish Thompson (SVP Marketing) about the focus of each spot. Their witty ping pong matches during team meetings are some of the fondest memories I have from my time at mcgarrybowen.

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