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Hi, I am

Zev Friend

I am a certified digital marketing consultant.

About Me

As a Certified Digital Media Strategist, I help brands build meaning and emotion at the top of the funnel alongside utility and value at the bottom. My experience working in both digitally strategic and technical roles has lead me to thrive at the intersection of creative planning and platform execution.

I’ve gained expertise in strategizing and building out full-scale direct response and brand awareness campaigns across a wide variety of paid media channels. I consistently work alongside creative teams to inspire content ideas based on the capabilities and functionality of the platforms. All while maintaining a full-funnel activation approach utilizing multivariate testing and data-driven optimizations. Over the past four years, I have benefited from an incredible cast of mentors who have helped me to succeed in: Building a successful recruiting start-up, developing a 360° Super Bowl campaign, leading digital advertising efforts for a large e-commerce company, and eventually managing a team of paid analysts for two of the largest media companies in the world.

 

Top Skills

FB Ad Campaigns

Passed the FB Blueprint exams to earn the Certified Buying Professional Badge. I’ve taken full ownership of Facebook ad planning and buying for monthly budgets totaling $1.5M+. Responsiblities include: Ideation and design strategy, technical build-out and structuring, data-storytelling presentations, on-going optimizations, and in-depth reporting.

Client Relations

Spearheaded co-branding partnerships for 14+ Fortune 500 companies (Microsoft, HP, Sony, Canon, Google, etc.) Increased YoY client ad spend 35% by pitching new campaign ideas to partners and consistently outperforming set KPIs.

Brand Strategy

Presented ideas to upper management that helped usher in a new age of creative prospecting campaigns for B&H Photo & Aflac. I have been able to utilize advanced platform knowledge to inform and inspire creative brand strategy decisions. This has allowed the brands I work with to reverse engineer ideas based on tangible platform capabilities.

Team Leadership

Managed multiple teams of paid media analysts at large marketing agencies such as Omnicom (TBWA/Nissan United) and Publicis (Duracell & Aflac). Some of my favorite responsibilities included leading strategy brainstorm sessions and platform training workshops. I was also privileged to lead a team of advertising rock-stars on an award-winning campaign pitch for Verizon.

Who I’ve Worked With

Work Process

RESEARCH

STRATEGIZE

DESIGN

LAUNCH

TEST

ITERATE

Fun Facts

17 Countries Visited

Over 2 Billion Impressions Delivered

4,106 Subway Rides Taken

2 Collegiate Sports Played

Resume

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TL;DR Career Highlights

  1. Currently supervising the Global Paid Media Team for Nissan at Omnicom (TBWA/Nissan United)

  2. Managed a team of paid social analysts at Publicis Worldwide. After auditing each account and performing brand lift studies for the first few campaigns, I implemented content optimization strategies that lowered campaign CPM’s by an average of 87% for Duracell, 81% for Aflac, and 42% for PUR.

  3. Managed a budget of $1.5 million+ monthly across paid social platforms for B&H Photo. Delivered over 1 billion impressions. Directly responsible for $115 million in CTC revenue and $560 in VTC revenue.

  4. Managed a team of 5 to produce a video animation campaign that the CMO called, “The best commercial B&H has ever made.

  5. Co-Founded a travel portal company for die-hard sports fans. The technology is now being used by Skyscanner’s Football Flight Finder.

  6. Helped orchestrate the creation of 3 major brand campaigns for Intel totaling $155MM in media spend, including a Super Bowl campaign.

  7. Won the Mcgarrybowen internship competition by developing a fully integrated 360° social responsibility campaign for Verizon with a team of 8 interns. Verizon used the strategy for their Thanksgiving campaign.

  8. Created Macros for Costco that saves the company over $60k annually. Received personal recognition from the CFO.

People Who Like Me

Zhi-fang Li

Visual Designer at B&H Photo

“Zev is highly creative and personable. It has been my pleasure working with him during the last year and a half. He is the senior digital strategist of our digital marketing team and tackles every project with excitement and gusto. He gives particular attention to details, no matter how seemingly small; and this produces high quality campaigns, videos and ads.
Zev is full of innovated ideas and loves hearing suggestions from his teammates. During brainstorming sessions, he is open to hearing new ideas and possibilities, and develops the best course of action from them. Zev dreams big, and believes highly produced work can be made from any budget, no matter how small. Any company/organization would be lucky to have Zev join their team!” 

Amir Hemmat

Senior Campaign Manager at Zenith

“Zev has many positive attributes, I’d like to highlight several of them. It goes without saying Zev is methodical, creative and strategic in his work but he also possesses an EQ I seldom see in people. He approaches every meeting, project and email with diligence and critical thought. I was always able to rely on Zev. He also possesses a unique set of strategic and creative skills that were manifested through the many successful Facebook and Programmatic campaigns we ran together. It was an immense joy to work with Zev and I hope we work together in the same capacity in the future..” 

Mike Cox

Group Planning Director at Mcgarrybowen

“Self-motivated, smart, interested, and fresh. These are the things Zev Friend brings to the table.” 

Jasmine Hong

Marketing Designer at Interbrand

“Zev is a very focused and action-driven team player. He is an articulate communicator and presenter, and our McGarryBowen internship project wouldn’t have been successful without his key strategic insights and enthusiasm!”

Courtney Leblanc

Account Director at McCann (Microsoft)

“Zev was fantastic for the Intel account. He always came to work with a smile on his face and a drive to do great work everyday. Zev was constantly asking if he could do more and be more involved, even creating and completing his own self-managed project for the team. He was a terrific asset to the team and would be an invaluable asset to any company.” 

Isaac Durant

Manager, Business Ops at Amazon

“Zev has many qualities that made him successful during his time in my area. He is a fast learner, has strong interpersonal skills, and a positive attitude. Zev worked well independently and in group settings. He was willing to work hard at whatever he was assigned and enjoys being challenged. ” 

Platform Knowledge

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Portfolio

Nissan GTR 50th Anniversary

Nissan Champions League

Nissan Formula-E Sponsorship

Fantasy Football Draft

Batteries or Legs?

PUR Water Filtration

Aflac Road to the CMA’s

Duracell Holiday Push

Nissan Intelligent Mobility

Global Airport Campaign

Samsung Galaxy S8

LG OLED 4K TV

Microsoft Surface

Google Home Max

Intel ‘Anthem’ Super Bowl

Holiday Animation Spot

Intel Jim Parsons

ABOUT THE CAMPAIGN

Winning Campaign Pitch

B&H Stop Motion

$70M Tech-Giant Consortium

B&H Mik Mak on Instagram

B&H Pro Audio Prospecting

B&H Pro Photo Video Spot

Contact

How to Reach Me

Based in New York City

(206) 437-5489

Ping Me Now